Positionless Marketing Theory, Positionless Marketing Strategy and Positionless Marketing Principles

Abstract

The term Positionless Marketing was first coined by Saurav Kumar in his researches on marketing and consumer behaviour particularly based on artificial intelligence. The Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the Positionless Marketer thrives. Enabled by Positionless Marketing, modern marketers are no longer confined to the limitations of marketing assembly lines. They can now execute any marketing task instantly and independently, from audience segmentation to campaign creation to performance optimization. While this shift is powered by AI, automation, and real-time data, the underlying success still depends on one thing: understanding people. This is where Dale Carnegie’s timeless book: “How to Win Friends & Influence People,” published in 1936, becomes surprisingly modern. With more than 30 million copies sold, Carnegie’s principles remain essential for anyone trying to build meaningful relationships, including marketers. At its core, Positionless Marketing is about just that: forging genuine, personal connections at scale.

Research Objective: How the core habits from Carnegie’s classic, map directly to the practice of Positionless Marketing and provides Positionless marketing theory, Positionless marketing strategy and Positionless marketing principles.

Research Methodology: The study explains by using Dale Carnegie’s habits how positionless marketing can be emphasized and provides Positionless marketing theory, Positionless marketing strategy and Positionless marketing principles.

Originality Value: The research first to foster a unique way of explaining the positionless marketing.