Responsible Big Data Analytics for Enhancing E-Business Services

Abstract

This article examines responsible big data analytics for e-business services and looks at how we can use responsible big data analytics to enhance responsible e-business services. It addresses why responsibility matters to big data analytics and e-business services. It reviews big data analytics and examines Google analytics as a data processing flow-oriented analytics and presents a data processing flow-oriented big data analytics. It examines big data analytics services as an e-business service and proposes four strategies for applying responsible big data analytics to enhance responsible e-business services. The proposed approach in this article might facilitate the research and development of big data, business analytics, responsible big data analytics, e-services, and digital services.