A Consensus Review on the Evolution of Digital Direct Marketing

Abstract

Direct marketing, often perceived as an old-school marketing tool, involves direct communication with targeted customers to generate a response or
transaction. This method has undergone a significant transformation in the digital age, integrating emails, personalized ads, and social media campaigns into its arsenal. The challenge, however, lies in cutting through the noise of a crowded digital marketplace to reach potential customers effectively. In the 2000s, advertisers started investing in digital direct marketing think targeted ads through social media platforms such as Facebook and Twitter and digital ads across multiple media channels. This ecosystem has continued to grow more complex, and recently with additional privacy restrictions that are continuing to be defined and redefined, the challenges for marketers continue to expand. However, direct digital marketing offers opportunities for personalization,
quicker insights into your audience engagement, and endless testing opportunities. This must stem from rich insights beyond basic demographic and lifestyles in order to be done well and at scale.