Biometric Data usage in Personalized Marketing: Balancing Innovation and Privacy

Abstract

Biometric data application of innovative technology must be strictly regulated to provide a sufficient balance between personalization of marketing strategies and procedures for safeguarding personal consumer data rights. The research critiques the normalization of biometric data flow, it links to the current state of privacy in the realm and provides major limitations as well as critical research gaps. First, the inconsistency arising from achieving a delicate balance in using biometric data to ensure creative marketing while retaining both your privacy is explored deeply. Although the analyzed paper is devoted to searching for the gaps in the existing literature and certain issues that are not covered by the discussed articles, the paper underlines the necessity of more research on the issues of the uncharted areas of biometric data implementation in marketing as well as in the insufficient literature on capable method agencies.
However, the follower section delineates the evolutionary alternative courses by the predictive factors regarding the impact of the anticipated emerging technologies on the use of biometric information and the predicted variation of data privacy standards. The following paper does not just describe but aims to instruct businesses, policymakers, and researchers in the effective management of the emerging individualized marketing world. The outcomes of them are further characterized by biometric data use and are aimed at indicating the need for principles that are secular and moral. The goal of this study is to change the minds of the stakeholders to come up with strategies that do not only get the gold of biometric data but also care about the protection of individuals’ privacy; an end that involves a future dominated by sustained and ethically acceptable personalized marketing practices.