Hypothetical Propositions and Statistical Tests for Purchase Affectivity, Cognitive Learning and Social Behaviour in Consumer Decision Making

Abstract

This paper provides an adoptionary model to derive the factors that influence consumer decision making. Theories based upon purchase affectivity and search behaviour for information will be underpinned through research on offline and online methods. The underscoring variables highlighted in my study that affect consumer decision making include experience, learning, emotional, cognitive, social, cost, commercial, distribution. This is further enhanced by three groups of sub-variables involving impulsive buying behaviour, uninfluenced behavior and pre-search evaluation. The purchase presuppositions and surveys made here are related to the sector of luxury designer products. This is all conducted by analyzing data collected from respondents using reliability testing methods such Cronbach’s Alpha, Pearsons Correlation, one-way ANOVA and multiple regression analysis. The key findings of this study depending on test types, designates that overall, certain sets of self-determining variables are strongly associated with the consumer decision making. For example, the Cronbach’s Alpha analysis institutes show a positive significance attributed to impulse buying, uninfluenced purchases and prepurchase evaluation. Under the multiple regression two-tailed test method, five out of eight variables would be significantly accepted as positive factors related to consumer decision making.