Authors
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Ezendu Ariwa
University of Wales Trinity Saint David, London Campus, UK and University of Management and Technology, Sierra Leone.
Author
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Hope Ekwa
London Metropolitan University, UK.
Author
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Peter Kamara
University of Management and Technology, Sierra Leone.
Author
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Koodichimma Ariwa
London School of Commerce (Associate College of Cardiff Metropolitan University, UK).
Author
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Florence Ariwa
Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria.
Author
Keywords:
Financial Risk, Development of Tourism and Hospitality, Developing Economy
Abstract
Due to the unprecedented growth in the tourism industry in the last five decades as literatures reveal, “image of a destination has become a crucial determining factor of a destination development and success”. According to chan & Tsai quoted in, ‘image plays a major role in travel decisions and choice of destination’. As a result, for a destination to be successful must project an attractive and positive image [1].
Author Biographies
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Ezendu Ariwa, University of Wales Trinity Saint David, London Campus, UK and University of Management and Technology, Sierra Leone.
University of Wales Trinity Saint David, London Campus, UK and University of Management and Technology, Sierra Leone.
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Hope Ekwa, London Metropolitan University, UK.
London Metropolitan University, UK.
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Peter Kamara, University of Management and Technology, Sierra Leone.
University of Management and Technology, Sierra Leone.
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Koodichimma Ariwa, London School of Commerce (Associate College of Cardiff Metropolitan University, UK).
London School of Commerce (Associate College of Cardiff Metropolitan University, UK).
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Florence Ariwa, Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria.
Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria.
