Communication Strategies Established By King Abdulaziz University between the Administrators and Students in Response of Covid-19 Crisis

Abstract

he widespread of COVID-19 around the globe has led to unusual measures by each country to limit the viral spread. Universities as a part of other institutions, took measures to ensure the safety of the students. While every university tried to take safety measures to overcome this problem, the decisions and the measures taken were different from one institution to another. As part of the measures, administrators provided different type of communication with students to instruct them to the appropriate ways to remain safe. In this study, the authors analyze how administrators communicated with students since the start of the crisis. This analysis was done by collecting all the official responses at King Abdulaziz University. Analyzing the administrative response to this crisis is important to understand which measures were more effective in overcoming this situation while ensuring satisfaction of students’ learning objectives.