Impact of Social Media Apps on the Family in the UAE

Authors

  • Ibrahim Rashid Al Hosani PhD in Journalism, Media, and Culture, Faculty of Mass Media, Ajman University, UAE. Author

DOI:

https://doi.org/10.47363/JMM/2024(6)183

Keywords:

Social media, Sustainable Development, Entertainment Content, UAE, User Engagement, Positive Effects, Negative Effects, Messaging Volume, User Behavior , Perception

Abstract

On the present investigation, we will deal with the social media habits of 199 participants from different demographic backgrounds/descents of the United Arab Emirates (UAE). The below are the results from the survey which unveil noteworthy interactions with the social media networks namely; Instagram, Snapchat and WhatsApp, while several of the participants spend a considerable time therein. Through this, social media is shown to have a variety of fields which deal with cognition, professions, cultural, politics, economics, and lastly, science. Education as an enrichment factor becomes a concern of families. Families resort to social media platforms, and a lot of them in search for educational content supporting children’s likening to a school material. Health and wellness awareness is also getting some recognition as families take to social media for motivational workouts, nutritious recipes, and mental health information. People find entertainment and leisure activities, such as digital entertainment and games, an important means of passing time, where media is playing a crucial role in showing household members interesting content. Social media channels significantly influence fashion trends and lifestyle preferences, making them crucial for advertisers and enhancing understanding of media society behavior and its influence on individuals’ lives.

Author Biography

  • Ibrahim Rashid Al Hosani, PhD in Journalism, Media, and Culture, Faculty of Mass Media, Ajman University, UAE.

    PhD in Journalism, Media, and Culture, Faculty of Mass Media, Ajman University, UAE.

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Published

2024-12-24