A Modern Approach to Building Successful Online Brand Communities

Authors

  • Julio Viskovich Continuing Sessional Lecturer, School of Business & Economics, Thompson Rivers University, Canada. Author

DOI:

https://doi.org/10.47363/JMM/2020(2)104

Keywords:

Online, Brand Communities, Social media -centric, Internet

Abstract

A brand community needs to be defined by exploring three different branded community models: traditional, social media-centric and a more innovative blend of online and offline that will provide modern methods to engage consumers that have embraced the Internet and have supported the social media.

Author Biography

  • Julio Viskovich, Continuing Sessional Lecturer, School of Business & Economics, Thompson Rivers University, Canada.

    Continuing Sessional Lecturer, School of Business & Economics, Thompson Rivers University, Canada.

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Published

2020-01-10

Issue

Vol. 2 No. 1 (2020): Volume 2 Issue 1

Section

Articles