Journal of Marketing & Supply Chain Management
Journal of Marketing & Supply Chain Management is an open access peer-reviewed journal from the publishers of Scientific Research and Community (SRC) which publishes articles in the form of written, video and power-point presentations from the arena of Marketing & Supply Chain Management. The journal focuses to build up accessing the complete content of articles freely from online for reader’s perusal. Articles are accepted in the form of Research, Review, Case Reports, Analysis, Magazines, Editorials, Opinion, Communications, Mini-review, Short Communications, Images, Book reviews, Video articles, and Power Point Presentations (PPTS). Articles can be submitted through online from https://srcpublishers.com/marketing-supply-chain-managemen/user/register or can send through an e-mail with attachment for marketing@onlinescientificresearch.info 1.023 Impact Factor 84.5% Citations 90% Acceptance
This article examines the problem of a manager who plans to combat with the disaster of war and epidemic with reducing the social costs simultaneously. If we move forward to slow policies then it may regulate the effective spread rate of the disease with randomness. We present a comprehensive theoretical analysis demonstrating the formation of the most favourable policy. In all our tests the latter is demonstrated by three different stages: the disaster is first freely affect the units of a firm and damaged it vigorously and then the manager of the firm tries to put up a fight against the disaster and finally a regeneration policy is adopted to revive the damaged units. Stochastic process indicates the premature position of the disease in its first stage with the positions of the boost growing rate of the disaster which is controlled after a long time.
Conflicts, Epidemic, Social Cost, Stochastic Process
Copyright (c) 2026 Journal of Marketing & Supply Chain Management
A Comparative Analysis of Kenya’s Water Sector Performance Trajectory in the Pre- and Post- Devolution Eras (2009-2022): Evidence from WASREB’s Key Performance Indicators
Kenya’s water sector has undergone significant institutional and governance transformation over last two decades, most notably following the constitutional entrenchment of devolution in 2010 and its operationalization from 2013. This study undertakes a comparative qualitative analysis of Kenya’s water sector performance trajectory during the pre- devolution (2009-2012) and post-devolution (2013-2022) periods, using sector-wide key Performance Indicators (KPIs) published by the Water Services Regulatory Boards (WASEREB). Drawing on descriptive statistics and trend analysis of six core performance indicators namely, water coverage, non-revenue water, hours of supply, metering ratio, revenue collection efficiency, operation, and maintenance cost coverage. The paper assesses whether decentralization of water services has translated into improved service delivery, financial sustainability, and operational efficiency. The findings reveal uneven performance gains with improvements in access, metering, and revenue collection coexisting with persistent structural challenges, particularly high non-revenue water and service reliabilities, financing gaps and governance fragmentation. Policy recommendations emphasize regulatory enforcement, targeted capacity building, and renewed focus on efficiency-driven reforms to align sector performance with Kenya’s constitutional rights to water.
Decarbonizing Transport Systems: Freight and Logistic Policy Pathways toward the EU “Fit for 55”
Logistics and freight transport play a critical role in national economies but also represent one of the most challenging sectors to decarbonization, due to its operational complexity, fragmented structure, and strong dependence on fossil fuels. In Italy, despite progressive technological improvements, greenhouse gas (GHG) emissions from road freight remain significantly above the reduction trajectory required by the European Union’s Fit for 55 targets. This paper investigates how logistics and operational strategies, framed within the Avoid–Shift–Improve (ASI) approach, can contribute to the decarbonization of the Italian road freight sector by 2030. A bottom-up analytical methodology is adopted to estimate current (2023) road freight mobility demand associated with the Tank-to-Wheel (TTW) emissions, disaggregated by vehicle class, Euro emission standard and road type. Starting from this baseline, a set of policy-driven scenarios is developed, including a Business-As-Usual and an optimistic ASI-oriented scenario, and an additional Logistics Rationalization Scenario (LRS) based on freight transport optimization and network restructuring measures. The Avoid dimension is explored through logistics optimization measures, such as load consolidation, reduction of empty trips, and efficiency improvements in last-mile distribution. The Shift dimension evaluates the impact of modal reallocation from road to rail and intermodal solutions for long-distance freight flows. The Improve dimension focuses on fleet renewal, electrification, diffusion of hydrogen trucks, and the adoption of low-carbon fuels such as HVO and biomethane. Results show that even under optimistic assumptions, technology alone is insufficient to meet EU climate objectives without significant logistics restructuring. The proposed LRS provides an additional contribution towards closing the remaining emission gap through freight consolidation, network optimization and reduction of empty trips. The paper concludes by discussing managerial and policy implications for logistics operators and decision-makers, emphasizing the need for coordinated operational and regulatory interventions to support the transition towards low-carbon freight systems. The paper also highlights the relevance of road network resilience assessment with particular reference to bridge infrastructure vulnerability and proactive risk management as a complementary infrastructure-side dimension of freight decarbonization strategies.
The Impact of Strategic Leadership on Enhancing Competitive Advantage in the Government Sector in the United Arab Emirates
Strategic leadership has become a key driver for enhancing organizational competitiveness in modern government institutions. In the context of the United Arab Emirates, government entities are increasingly required to adopt innovative leadership practices to maintain service excellence, institutional efficiency, and sustainable competitive advantage. This study aims to examine the impact of strategic leadership on enhancing competitive advantage in the government sector in the UAE. The motivation for the study stems from the limited empirical research that explores how strategic leadership contributes to strengthening competitive advantage within public sector institutions, particularly in the UAE context. To achieve the objectives of the study, a mixed methods research design was adopted, integrating both quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires distributed to employees working in government entities, while qualitative insights were obtained through semi-structured interviews with selected leaders and managers. The results reveal a significant positive relationship between strategic leadership practices and the enhancement of competitive advantage. In addition, the findings indicate that human capital development and organizational innovation play an important mediating role in strengthening institutional performance and improving the sustainability of competitive advantage. The study highlights the practical importance of strengthening strategic leadership capabilities in government organizations through participative decision-making, support for innovation initiatives, and continuous investment in human capital development. Overall, this research contributes to the literature on strategic leadership in the public sector by providing empirical evidence from the UAE and offering a conceptual framework that explains how strategic leadership practices can enhance competitive advantage and sustain government service excellence.
Hypothetical Propositions and Statistical Tests for Purchase Affectivity, Cognitive Learning and Social Behaviour in Consumer Decision Making
This paper provides an adoptionary model to derive the factors that influence consumer decision making. Theories based upon purchase affectivity and search behaviour for information will be underpinned through research on offline and online methods. The underscoring variables highlighted in my study that affect consumer decision making include experience, learning, emotional, cognitive, social, cost, commercial, distribution. This is further enhanced by three groups of sub-variables involving impulsive buying behaviour, uninfluenced behavior and pre-search evaluation. The purchase presuppositions and surveys made here are related to the sector of luxury designer products. This is all conducted by analyzing data collected from respondents using reliability testing methods such Cronbach’s Alpha, Pearsons Correlation, one-way ANOVA and multiple regression analysis. The key findings of this study depending on test types, designates that overall, certain sets of self-determining variables are strongly associated with the consumer decision making. For example, the Cronbach’s Alpha analysis institutes show a positive significance attributed to impulse buying, uninfluenced purchases and prepurchase evaluation. Under the multiple regression two-tailed test method, five out of eight variables would be significantly accepted as positive factors related to consumer decision making.
Consumer Decision Making, Purchase Affectivity, Cognitive Learning, Social Behaviour, Impulse Buying, Uninfluenced Purchasesm, Prepurchase Evaluation, Bootstrap, Cronbach’s Alpha, Pearson’s Correlation, One-way ANOVA, Multiple Regression
BIM in Public Investment Projects: Adoption, Impact, Policies and Future Directions
The digital transformation of the public construction sector is a strategic imperative for governments seeking to optimize resources and make processes transparent. Building Information Modeling (BIM) emerges as a central methodology in this transition, integrating multidisciplinary data to manage projects throughout their life cycle. Globally, the BIM market reached USD 8.85 billion in 2024, projecting growth of 11.2% annually until 2034. In Latin America, eight countries make up the BIM Network of Latin American Governments, evidencing a regional commitment to accelerate the digitalization of the public sector. Methodology, this study adopts a systematic review approach, analyzing literature indexed in high-impact scientific databases (Scopus Q1-Q2), complemented by technical reports from multilateral organizations such as the IDB and recent sectoral reports (2021-2025). Implementation experiences in Spain, Chile, Brazil and Peru were examined, identifying adoption patterns, persistent barriers and critical success factors through multilevel comparative analysis. Results and Discussion, empirical evidence demonstrates significant quantifiable impacts: reduction of deadlines between 15-25%, reduction of costs of 10-30%, and elimination of design errors by up to 70% through early detection of interferences. Spain recorded a 230% increase in BIM tenders between 2017-2020 after implementing mandatory mandates, while Chile consolidated its regional leadership through the BIM Plan integrated with academia and industry. However, substantial barriers persist in emerging economies: high initial investment, shortage of skilled professionals (affecting 50-65% of organizations), and outdated contractual frameworks that hinder collaboration. 4D/5D BIM applications demonstrate transformative potential, reducing unbudgeted costs by up to 40% and integrating time scheduling with real-time cost estimation. Digital twins represent the technological frontier, with the potential to improve public sector efficiency by 20-30%. Conclusions, the successful adoption of BIM in public investment requires holistic strategies that combine regulatory mandates, economic incentives, professional capacity building, and collaborative contractual frameworks. Context-specific policies, university curriculum integration, and standardization through ISO 19650 are key pillars for overcoming regional disparities and maximizing the return on investment in public infrastructure.
BIM, Public Investment Projects, Policies
Search Engine Evolution with Generative AI: Rethinking Search Based Advertising Strategies in the Era of AI-Overviews and Answer Engines
This research describes the technology that generative artificial intelligence (AI) is using in search advertising, as well as Google’s Search Generative Experience (SGE), Bing Copilot, and conversational services such as ChatGPT and Perplexity AI. To explore a qualitative analysis approach, it examines the shift from the search engine results pages to AI-produced summaries, conversational responses, and multimodal interfaces between text, image, and voice. It focuses on the AI-Integrated Search Marketing Model, which describes how to design conversational ads, predict audience targeting, and adaptive bidding in real-time AI environments. Studies indicate that generative AI reduces organic visibility and provides a more participatory discovery by enhancing engagement-based knowledge, and marketers also need to prioritize semantic relevance, contextual authenticity, and multimodal creativity. As the paper concludes, the future of search advertising needs to incorporate AI-driven personalization with ethical and transparent marketing practices. The recommendations are for continued adaptation to increasingly dynamic conversational and multimodal search environments.
Search Engine, Generative Artificial Intelligence, Search-Based Advertising Strategies
The Francesinha: A Case Study in Culinary Innovation, Cultural Adoption and Digital Dissemination
The francesinha is far more than a sandwich; it is a complex cultural product whose journey from a single restaurant's specialty to a regional icon offers profound insights into modern value creation. Analyzing the lifecycle of this Portuguese delicacy allows us to understand the intricate interplay between product innovation, entrepreneurial risk, gradual societal shifts, and the amplifying power of digital media. When these forces align, a simple consumer good can transcend its utilitarian function to become a powerful symbol of identity
The Future of Cities from the Perspective of Architectural Design
Rapid urban growth and global challenges such as climate change and social inequality have driven a profound transformation in the architectural design of cities. Today, more than ever, the population is becoming more specialized in knowledge, and more and more architects are proposing changes in cities for sustainability. In the last four years, the proportion of the world's population living in urban areas increased from 56.48% in 2021 to 57.90% in 2024, with an average annual rate of 0.71 percentage points. However, this progress has been accompanied by an increase in social vulnerability: the urban population in informal settlements increased from 24.2% in 2020 to 24.8% in 2022, reaching 1.12 billion people. This context demands a rethinking of urban architecture to ensure sustainability, resilience, and inclusion.
Copyright (c) 2025 Journal of Marketing & Supply Chain Management
Impact of Small and Medium Scale Enterprises Development on Poverty Reduction in Nigeria
Small and Medium scale business (SMEs) are considered to be the engine and tool of growth and development of modern economies and serve to provide more employment opportunities to a large portion of the population in a given economy and this leads to poverty reduction in most developing countries. This study examines Impact of small and medium enterprises development on poverty reduction in Nigeria. Two (2) research questions were posed for the study and two hypotheses formulated in line with the goals. 142 questionnaires were administered randomly to the entire employee population of the SMEs companies that registered with SMEDAN in Lagos states- Nigeria. The sample size was determined using Taro- Yamane (1967) formula. Data was analyzed using manual and electronic based methods with the aid of data preparation grid and statistical package for the social sciences, (SPSS) statistical package version 21.0. The study made used of statistical tools which include: analysis of variance (ANOVA), correlation efficient and simple regression analysis in testing hypotheses where applicable. the study revealed that provision of credit facilities affect small scale business creation. It was also revealed that government policies affect SMEs income- generation. The study Shows that small scale business (entrepreneurship) has a positive impact on poverty reduction. The study recommends that there is urgent and dire need for the government to revamp the small business sector of the economy in order to redress the growing unemployment rate in the country, reduce poverty level, enhance standard of living and stimulate economic growth and development among the populace.
Mufutau Akanmu Popoola Mufutau Akanmu Popoola
Adebayo Sulaimon Adeolu Adebayo Sulaimon Adeolu
Digital Transformation and Mobilization of Port Revenues at the Autonomous Port of Douala
The objective of this study is to analyze the contribution of digitalization on the mobilization of port revenues at the autonomous port of Douala (PAD) in Cameroon. To achieve this, the method we used is inspired by a model for estimating [1]. who explicitly took into account the role of digitalization supports in tax mobilization. The secondary data used cover the period 2010-2023 and come from several databases, including: INS, DGD, MINFI, WEO, WDI, PAD, etc.These were processed with SPSS 2017 software. Our results, through components such as CAMCIS and e-GUCE, show that digitalization positively influences the mobilization of port revenues. However, the use of the Internet of Things has negative and insignificant effects on the performance of port revenues.
Obstacles and Transformative Impact of Women’s Involvement in Indian Family Businesses
In many ways, the experiences of women in family businesses in India are different from those elsewhere especially those in the West, which has traditionally been the focus of family business research. And within India itself, the experiences of women in family businesses differ widely based on their social,cultural, economic, institutional, geographical, and generational contexts. Recent studies have shown that the number of women-led family businesses has increased in the last decade, and it will only rise from here on. Where once the daughters were not even considered to lead the family business, today we can see those very women leading the march into the future. This trend reflects not just a national but a global shift in the mindset towards meritocracy over gender-based stereotyping and heralds a new age of leadership. By not being given the same opportunities as their male siblings, for instance, they get left out of leadership positions. While this aspect is also surely and slowly evolving, there is still a lot more that needs to be done to ensure that women have a say in family businesses. Research Objective: The purpose of the research is to attempt to find reasons for the role of women growing as leaders in Indian Family businesses.
Women Entrepreneurs a must needed Workforce in Industry 6.0
Today the digital transformation provides new avenues for the economic empowerment of women and can contribute to greater gender equality. The Internet, digital platforms, mobile phones and digital financial services offer “leapfrog” opportunities for all and can help bridge the divide by giving women the possibility to earn and access knowledge and general information. We need to seize this opportunity to foster greater gender equality in the labour market, boost economic growth and build a more inclusive, digital world. Entrepreneurship skills have become even more important in a world where digital technologies offer to a greater number of people the possibility to start or develop their own business. But risk aversion, scarce access to seed funding, and rigid social and economic structures which limit the accumulation of funds, can jeopardise both entrepreneurship and the innovation propensity of individuals. Further sharing international experiences and good practices is essential. Participation of women in innovation activities can represent another important step towards greater gender equality. The research investigates on how female entrepreneurs are successfully bridging the gender gap through the way of digitalization. Research Methodology: A qualitative literature review in relation to women entrepreneurship activities and the emergence of digital technologies is performed. Findings Specifically the contribution and the impact provided by the Digital Technologies will be analyzed for women entrepreneurship.A conceptual discussion on how the Digital Technologies opportunities could be valuable in overcoming some of the constrains women tackle in their entrepreneurship process and which are the main research streams that emerge for future investigation on the theme. Originality/Value: Even if the literature on Women Entrepreneurship is well covered, to our best knowledge the intersection between the two fields remains unexplored. The paper provides a contribution in this direction, identifying new trends and future directions for research. Practical Implications: The major implication is to advance knowledge and practice in the area of gender in management and use of Digital Technologies by focusing upon empirical research, theoretical developments, practice and current issues. Benefits are related to a better understanding of the debate on “Gender and Management” themes by reconsidering networking activities with social media.
Towards Community Engagement in Nigeria’s Oil and Gas Sector
MNCs are established not solely for profit they are to work to promote the peace and wellbeing of the society through various growth activities Studies have established that there is also the need for Host communities to reciprocate good gestures of well-behaved MNCs and to respect the basic rights of their business to exist as an economic entity as well as a corporate citizen within society [1-4].Hence, the agitation for reciprocity and mutual respect of values and interests between business and stakeholders of the business have spurred debates and the need for continuous conversations in business climes. Where however, there is conflict between the values held by MNCs and the Host communities, it can result in breakdown of relations and mutual respect [5]. The implication of this is that, when actions and decisions are not in line with the values and interest of the society or vice versa, it may result into loss of credibility and trust, degenerating to further negative consequences such as boycotts, protests, and legal actions [4]. It is therefore crucial that MNCs are continuously up to date with the values, needs, norms, and politics of the Host communities in which they operate, to make informed decisions in the process, operations and relationship building as these obligation lies more on them.
Industrial experts have agreed that India’s small-scale industries are intensely competitive due to globalization, domestic economic liberalization, and digitization. The purpose of this quantitative correlational study was to evaluate the relationship between transaction costs, customer satisfaction, and customer trust in online shopping with the growth of online retailing in India. The theoretical foundation for this research study was the theory of planned behavior, and the unified theory of acceptance and the use of technology. The research questions examined India’s online retailing growth due to transaction costs, customer satisfaction, and customer trust. The study used a quantitative correlational research design. The data collected by the survey research method were analyzed with the software package IBM SPSS. The results indicated that customer satisfaction and transaction cost are significant predictors and can explain 59% (adjusted R2 = .589) of the variance in online retailing growth in India. The previous research had not empirically verified the relationship between transaction costs, customer satisfaction, and customer trust in online shopping with the growth of online retailing in India. The recommendation was to include environmental factors and to increase sample size in future research. Closing the gap may contribute to a positive social change by preparing small business owners to compete against online retail growth by understanding which factors affect the growth of online retail in India. With online shopping support, small business owners can implement measures to retain and attract customers of specific demographic groups.
Leveraging User Transition States: A Data-Driven Approach to Enhance User Retention in Digital Platforms
In the digital ecosystem, user retention is a critical factor for the sustainable growth and success of platforms. This paper presents a novel approach to improving user retention by analyzing and leveraging user transition states. By employing advanced data science techniques, including Markov chain models, machine learning algorithms, and survival analysis, we propose a framework for identifying, predicting, and influencing key transition states in the user journey. Our findings suggest that certain transition states serve as critical junctures in user engagement, offering opportunities for targeted interventions. This research provides valuable insights for digital platforms to develop more effective retention strategies, ultimately enhancing user lifetime value and platform sustainability.
Resolving the Fuel Subsidy and Welfare Dilemma in the Nigerian Economic Space
Nigeria started subsidizing the prices of its petroleum products in response to the oil shocks of the 1970’s as the state-owned Nigerian National Petroleum Corporation (NNPC) attempted to unify the prices of Petroleum Products with emphasis on what obtains in the international market. Evidently the fuel subsidy regime has produced some cushioning effect but its wrong implementation has also done some damages to the Nigeria nation. Given the divisive nature of the subsidy issue, it continues to evoke need for urgent and stringent solutions in view of its welfare adversities on the people. It is recommended that Nigeria being a developing economy and now adjudged the poverty headquarter of the world should consider partial deregulation rather than full deregulation of petroleum product pricing in the economy. This is essentially in rebalancing the demand and supply side while achieving the social benefit of promoting people's welfare.
Copyright (c) 2024 Journal of Marketing & Supply Chain Management
The Integral Role of Market Research in Shaping Data-Driven Product Strategy
Companies today are switching towards data-driven product strategies to keep pace with the rapidly evolving marketplace, where consumer demands and ever-changing business objectives need to be met. The formulation of these strategies is incomplete without a market, which serves as the backbone and provides information regarding consumer preferences, trends within the market, competition details, and a complete breakdown of product attributes. The pace of technological advancement has enabled businesses to discover an enormous pool of data that can be analyzed for strategic decision-making. The following paper outlines these fundamental principles and practices in market research for building data-driven product strategies, discussing how insights gleaned from market research inform product development, identify new opportunities, refine pricing strategy, and improve customer satisfaction. This paper goes on to discuss different methods of research, such as surveys, focus groups, customer interviews, and secondary research, that make data work in improving product positioning while focusing on the needs of the audience. It also discusses the impact of emerging tech, like big data analytics and AI-driven insights, over the market research practice. Last but not least, this paper provides recommendations for how businesses can incorporate market research into each step of developing a product strategy so as to sustain in the complex and competitive environment of modern product management. They also note that the increasing role of real-time data and customer feedback in perfecting product strategies underlines a long-term competitive edge, with market trends being continuously monitored by companies who live on their ability to act fast. Predictive analytics will allow for even better prediction of customer needs, giving businesses a much more proactive approach to product development. This is essential for success in the long run. Within the modern data-driven business ecosystem, as companies unlock this capability through these advanced tools, the part played by market research in innovation and product lifecycle optimization will only be amplified.
Faiz Mohiuddin Mulla Faiz Mohiuddin Mulla
Evaluating the Impact of Organizational Investments in Medical Sales Representatives on Pharmaceutical Performance through Physician Promotion Channels
Pharmaceutical companies globally and in the United States are restricted from directly marketing their products to end users, specifically patients, due to regulatory guidelines set by relevant authorities. As a result, the pharmaceutical industry depends heavily on medical sales representatives to promote products to healthcare providers, who subsequently prescribe these products to patients, with significant investments dedicated to promotional activities.However, evaluating the return on investment in medical sales representatives' efforts to influence healthcare providers' prescribing decisions to increase product prescriptions to end users is crucial for assessing overall marketing effectiveness. This study investigated whether organizational investments in medical sales representatives’ promotional efforts via healthcare provider endorsements significantly enhance organizational performance. Adopting a deductive research approach and a quantitative quasi-experimental design, the study surveyed a random sample of 338 respondents, including senior managers, middle managers, and medical sales representatives, selected from 368 registered pharmaceutical companies operating in the U.S. Data were collected through a structured questionnaire using a 1–5 scale to measure each item. The collected data were analyzed using R-Studio for correlation, linear regression, and path analysis. The study findings reveal that relationship marketing in the pharmaceutical sector emphasizes the pivotal role of incentivized medical sales representatives in building trust, strengthening prescriber (physician) loyalty, and achieving competitive advantage, all while addressing ethical and regulatory complexities.
Navigating Competitive Waters: Marketing Mix, Strategic Branding and Growth in Private Higher Education
The entry of many private higher education institutions (HEIs) into the tertiary education industry in Sri Lanka has been conducive to a high degree of rivalry among competitors. Amid this rivalry, the private sector HEIs have realized the importance of designing and implementing strategically planned sustainable growth for institutions to provide value for their stakeholders. This study tested a theoretical model that includes two influencing factors– marketing mix strategy and strategic branding, and one moderating factor–competition, hypothesized to influence the performance and growth of HEI. Respondents (n = 322) from existing HEIs were surveyed to measure the key constructs. A multilinear regression supported a fit of data to the model. The study empirically revealed that marketing mix strategies designed and implemented by the HEIs do not positively influence the performance and growth of the institution. At the same time, strategic branding is a significant factor in influencing performance and growth. Moreover, the relationship between the marketing mix strategy and sustainability and the relationship between strategic branding and sustainability were moderated by the degree of rivalry that impacts the growth of the HEI. These results provide evidence to validate prior theories grounded in literature.
Challenges Faced by Student Entrepreneurs in Managing Income and Savings in Higher Institutions: Evidence of Ondo State, Nigeria
The study “Investigating the Societal and Economic Implications of Student Entrepreneurship in Ondo State, Nigeria”. Focuses on describing the socioeconomic characteristics of the respondents, determining their savings and income levels, examining their savings and investment patterns, identifying sources of capital for investment, and determining factors that affect their income, savings, and investment patterns. Data was collected using a multi-stage random sampling technique from 120 respondents and analyzed using descriptive statistics and multiple regression. The study found that the mean age of the respondents was 23 years, with an average income of ₦25,563.64, average savings of ₦13,636.36, and average investment of ₦34,136.36. It also identified that age, skills acquired, and income level were significant factors responsible for 30% of the observed variation in savings, while household size, skills acquired, savings level, access to loans, and money owed were responsible for 46% of the observed variations in investment. The study recommends that student entrepreneurs form cooperative societies to pool resources, access credit, and increase their income, savings, and investment levels.
Project Management in Digital Supply Chains
Agile project management approaches have gained tremendous popularity over the last two decades for managing supply chains. However, there is an ongoing debate as to which approach, the agile or the traditional approach, yields successful supply chains. Agile project management has gained popularity by infusing adaptability, collaboration, and continuous improvement in the supply chains. Agile project management has the advantages of adapting to changing business requirements, utilizing resources efficiently, and creating a constant improvement culture. It is capable of yielding overall success for the project and achieves faster time to market. It also infuses better transparency than traditional project management techniques, as the latter is criticized for being rigid and having minimal stakeholder interaction. The paper discusses the emergence of diverse project management techniques. It highlights the limitations of the traditional waterfall technique and also discusses the advantages of the emergence of agile techniques. It covers in detail the different agile project management techniques in supply chains such as Kanban, Scrumban and Crystal Techniques, Extreme Programming, Scrum, etc. In conclusion, agile project management supports supply chains through its data-integrated approaches.
Factors Influencing Employees’ Intention to Leave their Job in Uzbekistan
Retaining qualified and skilled workers is crucial in modern organizational dynamics to maintain a competitive edge and achieve organizational success.This study investigates the factors influencing employees’ intention to leave their jobs in Tashkent region of Uzbekistan, with a focus on job satisfaction, job stress, training behavior, and employee turnover. Utilizing a survey methodology, data were collected from 380 respondents who are current employees of various organizations through a structured Likert-type questionnaire. The analysis employed descriptive statistics and regression techniques to explore the relationships between independent variables and the dependent variable, intention to leave. The results indicate that job satisfaction negatively correlates with the intention to leave, while job stress and training behavior positively influence turnover intentions. Additionally, employee turnover was found to mediate the relationship between training behavior and intention to leave. These findings underscore the importance of addressing job satisfaction and stress in organizational settings to enhance employee retention. The study contributes to the existing literature by providing empirical evidence from Uzbekistan,highlighting the need for tailored human resource strategies to improve employee engagement and reduce turnover rates.
The State of Technology Innovation in Nigeria: Trends, Challenges and Opportunities
This writeup examines the state of technology innovation in Nigeria, focusing on emerging trends, prevalent challenges, and untapped opportunities. As Africa’s largest economy and most populous country, Nigeria has shown significant potential for technological advancement and innovation. However,various factors, including infrastructure limitations, funding constraints, and regulatory barriers, have posed challenges to the growth of the technology sector. By analyzing current trends, identifying key challenges, and exploring potential opportunities, this study aims to provide insights into the landscape of technology innovation in Nigeria and offer recommendations for fostering its development.
Data Migration Strategy and Execution for a Large-Scale ERP Implementation
Most organizations undergo rigorous Enterprise resource planning (ERP) system implementation projects along their journey towards digital transformation and business systems modernization. These ERP systems meet the business requirements of integrating data and processes across the various business domains of finance, sales, warehouse, manufacturing, global trade, human resources, etc. A critical aspect of any ERP implementation is data migration for a source or legacy system to the newly implemented target ERP system. For an organization to truly leverage the big data, machine learning and data automation capabilities offered by modern ERP systems, it is imperative that project implementation teams define and executed an enhanced data migration plan ensuring data quality, accuracy and completeness, as well as establishing data governance processes for ongoing operations. The article aims to explore the components of such an effective, all-encompassing data migration strategy and execution and the future trends around the same.
Addressing Omni-Channel Challenges in Retail Logistics with SAP-Introduction to SAP CAR (Customer Activity Repository)
In the dynamic landscape of retail, the advent of omni-channel commerce has revolutionized the way consumers interact with brands and make purchases.With the proliferation of online shopping, mobile commerce, and traditional brick-and-mortar stores, retailers are facing unprecedented challenges in managing their logistics operations efficiently across multiple channels. This paper explores how SAP (Systems, Applications, and Products) solutions can address the complex logistics challenges inherent in omni-channel retail environments.
Anand Kumar Percherla Anand Kumar Percherla
Neural Network-Based Customer Behavior Modeling for Dynamic Conversion Funnel Optimization in Digital Retail
The need to increase conversion of traffic in using the different platforms and touching points from the digital retail environment cannot be over emphasized.Some of the conventional status that are generally utilized in conversion optimization fail to capture the intricate and dynamic paths made by customers in their engagement with Internet shops. In order to capture this dynamic behavior of the customers in the conversion funnel, this paper presents a novel method based on neural networks. Besides, by using Artificial Neural Networks (ANNs) for the machine learning process, this model makes real-time predictions of the customer activity and reveals proper key moments for retailers to influence the customer’s decision-making process to optimize customer experience. These findings show that the application of the neural network model improves the accuracy of the representations of the customer behavior to allow for the provision of the best conversion strategies that increase sales productivity.
Enhancing Fleet Management: A Novel Approach to Vehicle-Device Association using Mobile Administration
This paper presents an innovative approach to managing Vehicle-Device Associations (VDAs) within a fleet management system, utilizing a specialized mobile user role known as “VDA Mobile Admin”. The focus is on enabling these administrators to create and manage relationships between VDAs and vehicles directly from their mobile devices. This approach aims to enhance operational efficiency and data accuracy in fleet management systems.
Navigating Data-Driven Decisions in E-Commerce
Data-driven decision-making has become a critical strategy for e-commerce businesses in the digital age. By leveraging data and analytics, e-commerce companies can gain valuable insights into customer behavior, optimize product offerings, personalize marketing campaigns, and streamline operations.This paper explores the key components of the data-driven decision-making landscape in e-commerce, highlighting the importance of customer insights,product optimization, personalized marketing, and inventory management. It also addresses the challenges organizations face when transitioning to a data-driven culture and provides a framework for successfully navigating this landscape to drive growth and stay competitive.
Implementing a VDA-Triggered Compliance System in Fleet Management: A Novel Approach
This research paper explores the development of a compliance system within a fleet management framework, utilizing Vehicle Data Adapters (VDAs) to address driver app login issues. The system is designed to trigger an alarm in cases where the driver is moving without being logged into the application.This innovative approach aims to enhance compliance and safety in fleet operations.