Journal of Media & Management
type: channel
description: Journal of Media & Management is an open access peer-reviewed journal from the publishers of Scientific Research and Community (SRC) which publishes articles in the form of written, Video and Power Point Presentations from the arena of Media & Management. The journal focuses to build up accessing the complete content of articles freely from online for reader’s perusal. Articles acceptance will be in the form of Research, Review, Case Reports, Analysis, Magazines, Editorials, Opinion, Communications, Mini-Review, Short Communications, Picturized, Book Review, Video Articles and Power Point Presentations (PPTs). Articles can be submitted through online from https://www.onlinescientificresearch.com/submit-online or can send through an e-mail with attachment for mediamanagement@onlinescientificresearch.info
publisher: Scientific Research and Community
language: en
publication name: Journal of Media & Management
issn: 2755-0109
items: Democratizing Entrepreneurial Education: A Responsible, Inclusive Approach to Empower Every Learner
items: Acceptance or Tolerance?
items: The Feminine in Wuthering Heights Adaptations
items: The Impact of AI-Generated Advertising and Virtual Influencers on Consumer Perception and Brand Authenticity
items: Assessing the Socio-Economic Impact of the Electricity Crisis in Ghana
items: Digital Empathy and AI: Can Machines Support Employee Well Being in the Workplace?
items: The Future Role of HR Professionals in an AI-Augmented Workplace: Obsolescence or Strategic Renaissance?
items: The Role of Skill Development in Retaining Youth in Indian Agriculture: A Theoretical Perspective
items: The Dilemma of Using Social Media in the Documentary Film the Social Dilemma
items: Multipage Medical Document Classification of Printed and Scanned Pages Using Machine Learning Algorithms
items: Evaluating the Impact of Risk Communication as A Disaster Preventive and Mitigatory Strategy During the Covid-19 Outbreak in Zimbabwe (2019-2023)
items: Privatizing the last Point of Electricity Distribution, by Bringing in Private Sector Efficiency: Is it the Solution to Ghana’s Electricity Crisis?
items: National Identity and Global Sensation in the Social Sciences in the Albanian Speaking Area
items: Interpreting Creative Call to Action Messages in Advertising Discourse Using Requestive Strategies
items: A Case Study of Digital Financial Transformation at Delta Pizza
items: Employee Retention: A Literature Review
items: How the Voting Behaviour of Sri Lankans has been Influenced by the Current Economic Crisis and their Preferred Candidate Characteristics?
items: Selecting the best Power Generation Technologies by Using Multi Criteria Decision Making Analysis
items: ESG Marketing: Trends and Current Practices
items: Impact of Social Media Apps on the Family in the UAE
items: From Clicks to Conversions: Analysis of Traffic Sources in E-Commerce
items: The Impact of Education level on MSE’S Financial Performance: A South African Perspective
items: Sporting Diplomacy: The Role of International Players in Enhancing Saudi Arabia’s Nation Branding and International Public Relations (PR) Strategies
items: Meta-Analysis of AI Research in Journalism
items: Third Father’s Authority in Family Upbringing in Palestinian Society
items: Results of the Sports Talent Identification test for Management Information Systems: Borneo Sports Talent ID Software Implementation
items: The Effect of Positive Thinking Ability and Family Support on the Academic Resilience of Student Working Thesis in the EconomicEducation Study Program FKIP ULM
items: The Correlation Between Systemic Factors, Citizenship Behaviors, Misbehaviors, and Work Stress in Female Arab Teachers in Israel
items: https://srcpublishers.com/media-management/article/view/3139
items: Using the Lego Robot in Programming

Democratizing Entrepreneurial Education: A Responsible, Inclusive Approach to Empower Every Learner
type: item
description: This paper explores the transformative potential of Democratising Entrepreneurial Education (EE) through a responsible, inclusive, and reflective framework that integrates both relevant knowledge and codified knowledge to address the needs of Low Literacy Learners (LLL).Traditional EE models often assume a baseline of literacy and knowledge acquisition capacity, leaving many marginalised learners without access to meaningful, empowering entrepreneurial education. To address this gap, the paper proposes a comprehensive framework that combines codified knowledge (explicit, structured information) with relevant knowledge (context-specific, actionable insights). The application of these forms of knowledge within reflective pedagogical approaches has been shown to facilitate pathways for LLL to develop entrepreneurial competencies and participate meaningfully in lifelong learning processes. The integration of codified knowledge has been demonstrated to transform complex concepts into accessible formats, such as visual aids, simplified language and interactive experiences. These interactive experiences are considered to be of particular importance for LLL. For instance, the principles of entrepreneurial finance can be imparted through story-based learning and visual tools, as opposed to the utilisation of voluminous, text-heavy materials. Concurrently, the integration of pertinent knowledge ensures that learning remains anchored in learners’ lived realities and immediate contexts, thereby facilitating the translation of theory into practice and nurturing agency in the application of entrepreneurial concepts to their own communities. The present study is founded on the Entrepreneurship as a Method framework and it integrates Kolb’s Experiential Learning Cycle in order to offer practical strategies for educators, policymakers, and community stakeholders. By emphasising reflective practices, such as the Mia Culpa model (designed on Hägg et al.), learners can internalise entr…
subject: Articles
  topic: section
subject: Education
  topic: keywords
subject: Empower
  topic: keywords
creator: Narlev Yuliyan
rights: Copyright (c) 2026 Journal of Media & Management
date: 2026-01-26
publication date: 2026-01-26
starting page: 1
ending page: 6
doi: 10.47363/JMM/2026(8)203

Acceptance or Tolerance?
type: item
description: One of the most pressing dilemmas currently facing Londoners is whether it is acceptable to eat on the London Underground trains. This issue arose when a video surfaced of an Indian-origin woman eating curry and rice with her hands aboard a London Tube. While she was eating with her hands, she was also talking loudly on her phone. This has sparked a fierce online debate about cultural differences and public etiquette, eliciting a wide range of reactions.
subject: Articles
  topic: section
creator: Farouk Gulsara
rights: Copyright (c) 2026 Journal of Media & Management
date: 2026-01-26
publication date: 2026-01-26
starting page: 1
ending page: 1
doi: 10.47363/JMM/2026(8)204

The Feminine in Wuthering Heights Adaptations
type: item
description: The intention of the paper is to demonstrate the way in which the feminine in Wuthering Heights films is rendered on screen, in consideration of the historical, cultural and socio-economical context of the adaptations, but also on whether the director of the film was a woman or a man. This particular issue is of interest to me, as the feminine in the Wuthering Heights screenings, I shall consider overtly, speaks for the role of the women and the way in which they were perceived by the societies of those times. In my endeavour, I shall focus on analysing various Wuthering Heights adaptations in terms of their fidelity or lack of it to the source text; moreover, it is my intention to also address this inquiry in terms of intertextuality and with reference to the layering process that undergoes an addition in meaning, through the adding and or altering of previous re workings. The partial conclusion so far is that Wuthering Heights film adaptations imply both recognition and remembrance of the novel, while also carrying an individual aura within them in terms of the way in which the original material is filtered and staged. I contemplate that my project contributes to the field of adaptive studies, while also addressing instances of cinematic depictions, especially as regards the way in which the feminine is delivered to the public.
subject: Articles
  topic: section
subject: The Feminine
  topic: keywords
subject: Adaptation
  topic: keywords
creator: Ciucu Diana Nicoleta
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-10-29
publication date: 2025-10-29
starting page: 1
ending page: 4
doi: 10.47363/JMM/2025(7)200

The Impact of AI-Generated Advertising and Virtual Influencers on Consumer Perception and Brand Authenticity
type: item
description: The rapid integration of Artificial Intelligence (AI) into digital marketing has spurred the emergence of AI-generated advertising and virtual influencers, synthetic personas that are transforming how brands communicate with audiences. This study examines the evolving dynamics of consumer engagement, authenticity, and brand perception through the lens of these technologies. Anchored in Postmodern Media Theory and Technological Determinism, the research explores how hyperreal digital content and algorithmic creativity challenge traditional boundaries of human influence, trust, and authenticity in advertising. By employing qualitative content analysis of AI-generated advertisements and social media content from virtual influencers, alongside case studies of selected Indian campaigns. the study investigates how synthetic media shape consumer perceptions. Through an analysis of visual narratives and consumer reception, the research critically assesses the communicative functions and ethical implications of algorithmic creativity in advertising. This study contributes to the understanding of how synthetic media are not only reshaping brand storytelling but also redefining the very notion of influence in a post- human, digitally-dominated era.
subject: Articles
  topic: section
subject: AI-Generated Advertising
  topic: keywords
subject: Virtual Influencers
  topic: keywords
subject: Synthetic Media
  topic: keywords
subject: Brand Perception
  topic: keywords
creator: Shivani Patel
creator: Metu Dada
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-09-29
publication date: 2025-09-29
starting page: 1
ending page: 6
doi: 10.47363/JMM/2025(7)199

Assessing the Socio-Economic Impact of the Electricity Crisis in Ghana
type: item
description: This study seeks to assess the socio-economic impact of Dumsor on the Ghanaian economy by exploring its effects on various sectors, identifying key challenges, and offering policy recommendations to mitigate future crises. The study adopted a mixed-methods approach, combining both quantitative and qualitative research techniques. This approach allowed for a comprehensive analysis of the impact of the electricity crisis on different sectors of the Ghanaian economy, businesses, and households. The quantitative analysis provided measurable insights into the extent of the crisis’s impact, while the qualitative analysis offered deeper understanding through interviews and case studies. The findings on the socio-economic impact of the electricity crisis, Dumsor, in Ghana indicate significant effects on various sectors of the economy. The analysis is drawn from data on households, small and medium-sized enterprises (SMEs), large industries, and essential service providers. Several socio-economic indicators such as income levels, employment, productivity, education, and health-were examined to assess the severity of the impact. The frequent power outages disrupted production processes, leading to reduced output, increased operational costs due to reliance on backup generators, and in some cases, business closures. SMEs, which contribute significantly to Ghana’s GDP, were disproportionately affected due to limited access to alternative power sources. Large industries, on the other hand, faced increased costs but managed to maintain production due to their ability to invest in generators. However, their overall output and profitability decreased by an estimated 25% during peak periods. For households, Dumsor led to an increase in expenses related to alternative energy sources like candles, batteries, and fuel for generators. The crisis also led to loss of productivity for home-based businesses and students who struggled with irregular power supply. A survey of 200 urban and 10…
subject: Articles
  topic: section
subject: Socio Economic Impact
  topic: keywords
subject: Electricity Crisis
  topic: keywords
subject: Income Levels
  topic: keywords
subject: Regulation
  topic: keywords
subject: Investment
  topic: keywords
creator: Boasiako Kwaku Duah
creator: Joseph Kofi Nkuah
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-08-29
publication date: 2025-08-29
starting page: 1
ending page: 11
doi: 10.47363/JMM/2025(7)198

Digital Empathy and AI: Can Machines Support Employee Well Being in the Workplace?
type: item
description: As artificial intelligence (AI) systems are increasingly integrated into human resource management, a critical question arises: Can machines facilitate genuine support for employee well-being? This study investigates the emergent concept of digital empathy-the simulation or enhancement of empathic processes through AI-and examines its application in supporting employee mental health, workload management, and emotional recognition in organisational settings. Drawing on a mixed-method case study approach, the research integrates qualitative interviews with HR and well-being officers (n=15) and a content analysis of digital wellness tools deployed in two multinational companies. It also includes survey data from 125 employees using AI-based well-being platforms. The findings reveal that while AI tools can contribute to early detection of stress signals, provide personalised nudges, and simulate empathic interactions through chatbots and sentiment analysis, their effectiveness is heavily mediated by design, data ethics, and human oversight. Importantly, employees expressed ambivalence-many welcomed support nudges, but distrusted surveillance-like features. The study concludes that AI can support well-being only when designed with transparency, consent, and hybrid human-AI collaboration. Recommendations include involving employees in co-design of digital wellness tools and ensuring that AI complements-not replaces-human empathy. This study contributes to the growing field of AI and emotional intelligence in the workplace, challenging simplistic assumptions about machine capabilities and offering a framework for ethical, human-centred AI use in employee care.
subject: Articles
  topic: section
subject: Digital Empathy
  topic: keywords
subject: AI
  topic: keywords
subject: Workplace
  topic: keywords
creator: Evangelia Fragouli
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-07-15
publication date: 2025-07-15
starting page: 1
ending page: 7
doi: 10.47363/JMM/2025(7)197

The Future Role of HR Professionals in an AI-Augmented Workplace: Obsolescence or Strategic Renaissance?
type: item
description: The rise of Artificial Intelligence (AI) is transforming Human Resource Management (HRM) from administrative execution to strategic enablement. This study explores how AI redefines the roles, competencies, and professional identity of HR professionals in the contemporary workplace. Grounded in the intersection of HR transformation theory and technological adaptation frameworks, the study adopts a qualitative exploratory methodology based on semi-structured interviews with senior HR leaders across technology-intensive and service-based organisations. The research also triangulates findings with policy reports and AI integration case studies to capture industry-level dynamics. Key findings indicate a paradigm shift: HR roles are increasingly moving away from process-heavy administrative functions toward data-enabled strategic partnering. AI is found to augment decision-making in recruitment, performance analytics, and workforce planning yet also introduces new skill requirements, including algorithmic literacy, ethical reasoning, and digital coleadership. Notably, a tension emerges between automation anxiety and professional re-empowerment, with many HR professionals uncertain about their evolving identity within AI-integrated ecosystems. The study recommends that organisations adopt HR-AI co-design approaches, where HR professionals are actively involved in the design, testing, and governance of AI systems. Additionally, capability development frameworks must be restructured to include AI fluency, cross-functional collaboration, and evidence-based decision-making. This research contributes to the evolving discourse on the future of work, offering theoretical and practical insights into the strategic repositioning of HR in an AI-augmented era.
subject: Articles
  topic: section
subject: Human Resources
  topic: keywords
subject: AI
  topic: keywords
subject: Competencies
  topic: keywords
subject: Professional Identity
  topic: keywords
subject: Upskilling
  topic: keywords
creator: Evangelia Fragouli
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-07-15
publication date: 2025-07-15
starting page: 1
ending page: 7
doi: 10.47363/JMM/2025(7)196

The Role of Skill Development in Retaining Youth in Indian Agriculture: A Theoretical Perspective
type: item
description: The pivotal role of agriculture in India’s economy and the pressing need to retain youth in this sector necessitate a comprehensive examination of skill development’s impact. This paper explores the theoretical perspectives on how skill development can address the challenges faced by young individuals in agriculture, thereby influencing their decision to remain in or leave the sector. The study synthesizes existing literature to provide a conceptual framework that highlights the multi-faceted nature of skill development and its potential to transform agricultural practices, enhance productivity, and improve livelihoods. The paper argues that traditional farming practices, coupled with limited access to modern technologies and market information, often deter youth from pursuing agricultural careers. Skill development, encompassing technical, entrepreneurial, and soft skills, is crucial to modernize agriculture and make it more appealing and profitable for young people. Technical skills, such as precision farming, digital agriculture, and sustainable practices, can enhance productivity and resource efficiency. Entrepreneurial skills, including business management, marketing, and value addition, can enable youth to establish successful agri-businesses. Soft skills, such as communication, leadership, and problem-solving, are essential for effective collaboration and adaptation to the evolving agricultural landscape. Several theoretical perspectives inform this analysis. Human capital theory emphasizes the importance of education and skills in enhancing individual productivity and economic growth. The theory of planned behavior helps explain how attitudes, social norms, and perceived behavioural control influence youth’s intentions to engage in agriculture. Furthermore, the sustainable livelihoods framework underscores the significance of various capital assets, including human capital, in shaping livelihood outcomes and resilience in the agricultural sector. This paper …
subject: Articles
  topic: section
subject: Skill Development
  topic: keywords
subject: Retaining Youth
  topic: keywords
subject: Indian Agriculture
  topic: keywords
creator: Swarnima Paliwal
creator: Ayushi Pande
creator: Kanika Kanika
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-07-04
publication date: 2025-07-04
starting page: 1
ending page: 4
doi: 10.47363/JMM/2025(7)192

The Dilemma of Using Social Media in the Documentary Film the Social Dilemma
type: item
description: This research analyzes the representation of social media usage dilemmas in the documentary film The Social Dilemma. The aim of this study is to ascertain how the film’s storyline is constructed and how it depicts the various dilemmas arising from social media use. Employing a descriptive qualitative approach, this study applies film narrative analysis to unravel the plot structure of the film and Michel Foucault’s Panopticon theory as a conceptual framework to understand the mechanisms of surveillance and control represented in social media. Data sources were obtained through in-depth observation of each scene in the movie. The findings indicate that The Social Dilemma portrays the social media dilemma through a cause-and-effect relationship in its narrative, where algorithmic systems create unconscious surveillance, personal data recording, and display manipulation. The central dilemma lies in social media’s power to imprison and control its users through notifications, content recommendations, advertising recommendations, and the “like” button feature. Consequently, the movie also highlights the importance of awareness and intelligence in social media usage.
subject: Articles
  topic: section
subject: Usage
  topic: keywords
subject: Social Media
  topic: keywords
subject: Dilemma
  topic: keywords
subject: Movie
  topic: keywords
creator: Aldi Fatriadi
creator: Alem Febri Sonni
creator: Sudirman Karnay
creator: Nur Annisa
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-06-13
publication date: 2025-06-13
starting page: 1
ending page: 6
doi: 10.47363/JMM/2025(7)194

Multipage Medical Document Classification of Printed and Scanned Pages Using Machine Learning Algorithms
type: item
description: The rapid rise of Artificial Intelligence (AI) and Machine Learning (ML) is redefining how healthcare organizations and BPO (Business Process Outsourcing) service providers operate. With increasing pressure to manage large volumes of patient documentation quickly and accurately—particularly for insurance and legal claims—many companies are turning to AI to streamline operations and enhance service delivery. A significant challenge in this space involves handling diverse medical records, which often include a combination of scanned handwritten notes, typed physician reports, lab test results, and radiology findings. These documents must be properly sorted, categorized, and chronologically arranged to reconstruct a clear patient history. Traditionally, this has been a time-consuming and error-prone manual process. Today, AI-driven solutions are stepping in to automate document classification using advanced natural language processing techniques such as TF-IDF, Count Vectorization, and word embeddings. These methods help machine learning models learn from historical data and accurately assign documents to relevant categories like diagnoses, prescriptions, and test results. We have tried to develop an application called auto index system, that classifies a medical document by analysing its content and categorizing it under predefined class (eg. Consultation, Anesthesia, Lab Report-Culture test, Radiology, office visit) topics and creating an index of pages falling under the category. We have plenty of classes to classify but fixed the scope to four-five predefined topics namely, Progress notes, consultation, CT, Lab reports, radiology. We use term frequency technology to convert and count number of words in the medical text documents and classify them based on weightage calculation.
subject: Articles
  topic: section
subject: Text Mining
  topic: keywords
subject: Medical Documents
  topic: keywords
subject: Term Frequency
  topic: keywords
subject: OCR
  topic: keywords
subject: TFIDF Score
  topic: keywords
subject: Multiclass
  topic: keywords
creator: Shreedhar Deshmukh
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-06-26
publication date: 2025-06-26
starting page: 1
ending page: 3
doi: 10.47363/JMM/2025(7)195

Evaluating the Impact of Risk Communication as A Disaster Preventive and Mitigatory Strategy During the Covid-19 Outbreak in Zimbabwe (2019-2023)
type: item
description: During the COVID-19 pandemic, declared in March 2020, global governments enacted measures like lockdowns. However, the importance of risk perception and communication in promoting health behaviors was underestimated, leading to significant consequences. This study, using a mixed-methods approach with 2290 survey participants, 8 focus groups, and interviews, tested three hypotheses: the effect of risk communication on risk perception (H1), its use in pandemic mitigation (H2), and its positive correlation with protective actions (H3). It examined how risk communication influences behaviors, morbidity, and mortality, and its adjustment for different social groups. Theoretical frameworks used included the Risk Communication Model, Protection Motivation Theory, and the Health Belief Model. Findings affirmed the hypotheses, showing risk communication’s pivotal role in changing perceptions and behaviors. It is vital for community engagement, behavior modification, and reducing morbidity and mortality. The study also revealed that risk communication was underused until the pandemic’s second wave, underscoring the need for governments to enhance efforts and reach remote areas. In addition to pharmaceutical interventions, lockdowns, and quarantines, the study indicated that risk communication and risk perception are crucial for raising community participation, altering behavior, reducing morbidity and death, and encouraging protective actions. To successfully alter risk perception during disasters as the pandemic and laws evolve, the study recommends the need to tailor risk communication to the needs of various social groups. Governments should focus on risk communication, adapt strategies for diverse groups, and provide specific information for successful risk perception management during crises.
subject: Articles
  topic: section
subject: Risk Communication
  topic: keywords
subject: Risk Perception
  topic: keywords
subject: Preventive
  topic: keywords
subject: Mitigation
  topic: keywords
subject: Covid-19
  topic: keywords
creator: Tapiwa Patson Sisimayi
creator: James Tauya Muperi
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-06-26
publication date: 2025-06-26
starting page: 1
ending page: 10
doi: 10.47363/JMM/2025(7)193

Privatizing the last Point of Electricity Distribution, by Bringing in Private Sector Efficiency: Is it the Solution to Ghana’s Electricity Crisis?
type: item
description: This study seeks to examine whether privatizing the last point of electricity distribution, bringing in private sector efficiency, is the solution to the electricity crisis in Ghana. The research will adopt a descriptive correlational research design. This design is ideal for examining the relationship between the privatization of the last point of electricity distribution and the improvement in service delivery, efficiency, and cost-effectiveness. A stratified random sampling technique was employed to select participants from different groups (residential, commercial, and industrial users) to ensure diverse representation in the study. The data analysis will involve both descriptive and inferential statistical techniques. Descriptive statistics were used to summarize responses from the survey (e.g., frequencies, percentages, mean scores). Inferential statistics, specifically correlation analysis and regression analysis, were employed to examine the relationships between privatization and key performance indicators, such as service reliability, cost-effectiveness, and customer satisfaction. The descriptive statistics reveal a generally positive outlook among the survey respondents toward privatization, with trust in the private sector, improved service quality, and support for privatization being significant indicators. The findings from the correlation and regression analyses suggest that privatization has a strong positive impact on service reliability and cost-effectiveness, while its effect on customer satisfaction is more moderate. These results are consistent with the general findings in the literature, which indicate that privatization can improve operational efficiency and reduce costs but may require additional efforts to fully satisfy customers. The study contributes to the ongoing debate on whether privatization is the solution to Ghana’s electricity crisis and supports the idea that private sector efficiency could indeed play a key role in enhancing perf…
subject: Articles
  topic: section
subject: Privitisation
  topic: keywords
subject: Electricity Distribution
  topic: keywords
subject: Efficiency
  topic: keywords
subject: Service Quality
  topic: keywords
subject: Service Delivery
  topic: keywords
creator: Joseph Kofi Nkuah
creator: Boasiako Kwaku Duah
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-05-27
publication date: 2025-05-27
starting page: 1
ending page: 8
doi: 10.47363/JMM/2025(7)191

National Identity and Global Sensation in the Social Sciences in the Albanian Speaking Area
type: item
description: The interplay between national identity and global influences is a significant topic in the social sciences, particularly in the Albanianspeaking regions, where historical, cultural, and political factors shape the discourse. Here are some key dimensions of this issue.
subject: Articles
  topic: section
subject: Social Sciences
  topic: keywords
subject: National Identity
  topic: keywords
subject: Albanian Speaking Area
  topic: keywords
creator: Fatma Selimaj
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-04-24
publication date: 2025-04-24
starting page: 1
ending page: 1
doi: 10.47363/JMM/2025(7)189

Interpreting Creative Call to Action Messages in Advertising Discourse Using Requestive Strategies
type: item
description: Advertising is rapidly evolving in a number of different ways in light of globalization and contemporary consumption. This is a result of cultural shifts, behavioral changes, and advancements in communication technologies. The call to action (CTA) in advertising is essential to achieving the goals of communication campaigns. When creating CTA messaging for advertising campaigns, the request technique is essential for encouraging consumers to buy goods or use services. This study uses an interdisciplinary approach and qualitative research to examine call-to-action messages in advertising. It examines the methods of request tactics to send customers courteous and successful invitations. The chosen advertisements for analysis are innovative and exceptionally successful campaigns from renowned global corporations. In this study, the use of CTA discourse is looked at in the context of communication and interaction principles, as well as cultural and linguistic expressions and a specific type of nonverbal communication used in advertising. At the same time, it looks at and explains how language is used in advertising messages that are based on CTA elements. The research findings encompass a suggested framework for developing innovative CTAs. These illustrate the construction of CTAs to optimize persuasion and originality while also proposing techniques for implementing innovative CTA messaging in mass media. All of these recommendations enhance the formulation of effective CTAs in advertising campaigns, where innovation is transforming our approach to client engagement.
subject: Articles
  topic: section
subject: Call to Action
  topic: keywords
subject: Advertising Communication
  topic: keywords
subject: Discourse
  topic: keywords
subject: Requestive Strategies
  topic: keywords
creator: Nguyen Duc Son
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-04-28
publication date: 2025-04-28
starting page: 1
ending page: 8
doi: 10.47363/JMM/2025(7)190

A Case Study of Digital Financial Transformation at Delta Pizza
type: item
description: This paper mainly explains the digital financial transformation of, explains the general background of today’s catering industry, and describes in detail the catering company Delta Pizza in what circumstances to carry out digital financial transformation and the process of digital financial transformation, the measures developed in the process of transformation and the problems that will be encountered before and after the transformation, the changes in financial data before and after the transformation, focusing on the effectiveness of the transformation of. And the benefits of digital financial transformation for Delta Pizza versus other industries.
subject: Articles
  topic: section
subject: Digital Financial Transformation
  topic: keywords
subject: Delta Pizza
  topic: keywords
subject: Financial Management
  topic: keywords
creator: Zhang Ya Chun
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-03-17
publication date: 2025-03-17
starting page: 1
ending page: 5
doi: 10.47363/JMM/2025(7)188

Employee Retention: A Literature Review
type: item
description: According to Robbins and Coulter, the issues surrounding managing people are leading employees towards achieving the overall objectives, providing proper supervision on job, motivating subordinates and providing effective performance measurement based on merit [1]. The authors also state that an individual needs to delegate jobs and responsibilities to subordinates equally. In addition, the individual should have a good communication skill to communicate well with the subordinates. Other authors such as George and Jones agree that there are many issues concerning managing employees at work for example, managing employees’ performance, involvement, development, conflicts and organizational change [2]. In managing conflicts, employees usually feel manager is biased towards other employees that were involved in the conflicts as such this situation raises some dissatisfaction in the organization [3]. In term of managing organizational change, there are would be some employees who were reluctant to change or accept changes. They prefer status quo thus refusing any changes and to avoid learning new things such as new ways of doing work, new systems or new technologies [2,4]. Hence, such this dissatisfaction over these issues would affect the overall employees’ performance at work and organizational [1,2].
subject: Articles
  topic: section
subject: Employee Retention
  topic: keywords
creator: Roya Anvari
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-02-25
publication date: 2025-02-25
starting page: 1
ending page: 6
doi: 10.47363/JMM/2025(7)186

How the Voting Behaviour of Sri Lankans has been Influenced by the Current Economic Crisis and their Preferred Candidate Characteristics?
type: item
description: The recent economic and political crisis has caused significant hardship for Sri Lankans. People demanded political change through a revolution. Voting is the most common form of political participation worldwide, allowing people to express their preferences and factors influencing voting behaviour change over time, especially during impactful events. To analyse voting behaviour of public with the recent economic and political crisis in Sri Lanka, a combination of crucial factors has been considered in this study. Through snowball sampling method, 418 Sri Lankan voters were taken into a sample. Using a structured questionnaire primary data was collected and used descriptive statistics and multivariate factor analysis for data analysis. The findings revealed the prevailing sense of dissatisfaction among voters on the recently elected candidates (88%), while the level of satisfaction was found to be significantly associated with voters’ previous voting experience. The majority believes that the economic crisis has altered their political thinking pattern (67%), and voters’ primary motive for casting their vote in the next election is to choose a candidate capable of addressing the current economic issues in Sri Lanka. Additionally, factor analysis revealed five key candidate characteristics with variance absorption rate of 67%, namely political allegiance, political face, political competency, political attitudes and behaviour and social services that voters prioritise when voting for a future candidate in an election. Overall, the research findings have practical implications for candidates to create positive impression on voters during their political campaigns and authorities to address the needs of common people.
subject: Articles
  topic: section
subject: Candidates
  topic: keywords
subject: Election
  topic: keywords
subject: Factor Analysis
  topic: keywords
subject: Principal Component Analysis
  topic: keywords
creator: Rashmi Wathsala
creator: Ravindi Jayasundara
creator: Bimali Jayasinghe
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-02-25
publication date: 2025-02-25
starting page: 1
ending page: 9
doi: 10.47363/JMM/2025(7)187

Selecting the best Power Generation Technologies by Using Multi Criteria Decision Making Analysis
type: item
description: The increasing demand for electric power is prompting engineers to consider sustainable energy production systems in Europe. Challenges include energy supply security, affordability, material efficiency, and environmental protection. Based on a number of variables, this study seeks to determine which sustainable technologies are most effective for producing electricity. Numerous competing criteria are present in the sources of energy production; multicriteria decision-making methods (MCDM) were applied, and the analysis was conducted using the MULTIMOORA, VIKOR, and TOPSIS methodologies. The results of the MULTI MOORA method revealed the best biomass (CHP) power plants; via VIKOR, the best technology for producing electricity was condensing turbine coal; and for TOPSIS, the best technology was solar photovoltaics. These findings demonstrated that future energy policy should be focused on sustainable energy technologies.
subject: Articles
  topic: section
subject: Electricity Production
  topic: keywords
subject: Best Performance
  topic: keywords
subject: Electrical Engineering
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Multicriteria Decision Making
  topic: keywords
creator: Hadeel Dweib
creator: Yousef Melhem
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-01-30
publication date: 2025-01-30
starting page: 1
ending page: 8
doi: 10.47363/JMM/2025(7)184

ESG Marketing: Trends and Current Practices
type: item
description: This paper explores the evolving landscape of Environmental, Social, and Governance (ESG) marketing, a key driver of sustainable and responsible business strategies. It highlights prominent trends such as regulatory shifts, consumer demand for sustainability, technological advancements, social justice initiatives, and the rising concerns about greenwashing. A detailed analysis of current practices, including sustainability reporting, stakeholder engagement, and impact measurement, is presented alongside case studies of leading companies such as Unilever, Microsoft, and Tesla. The paper concludes with future directions for ESG marketing, emphasizing transparency, innovation, and collaboration.
subject: Articles
  topic: section
subject: Marketing
  topic: keywords
subject: Trends and Current Practices
  topic: keywords
creator: Aanchal Sharma
creator: Makarand S Wazal
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-01-30
publication date: 2025-01-30
starting page: 1
ending page: 3
doi: 10.47363/JMM/2025(7)185

Impact of Social Media Apps on the Family in the UAE
type: item
description: On the present investigation, we will deal with the social media habits of 199 participants from different demographic backgrounds/descents of the United Arab Emirates (UAE). The below are the results from the survey which unveil noteworthy interactions with the social media networks namely; Instagram, Snapchat and WhatsApp, while several of the participants spend a considerable time therein. Through this, social media is shown to have a variety of fields which deal with cognition, professions, cultural, politics, economics, and lastly, science. Education as an enrichment factor becomes a concern of families. Families resort to social media platforms, and a lot of them in search for educational content supporting children’s likening to a school material. Health and wellness awareness is also getting some recognition as families take to social media for motivational workouts, nutritious recipes, and mental health information. People find entertainment and leisure activities, such as digital entertainment and games, an important means of passing time, where media is playing a crucial role in showing household members interesting content. Social media channels significantly influence fashion trends and lifestyle preferences, making them crucial for advertisers and enhancing understanding of media society behavior and its influence on individuals’ lives.
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: Sustainable Development
  topic: keywords
subject: Entertainment Content
  topic: keywords
subject: UAE
  topic: keywords
subject: User Engagement
  topic: keywords
subject: Positive Effects
  topic: keywords
subject: Negative Effects
  topic: keywords
subject: Messaging Volume
  topic: keywords
subject: User Behavior
  topic: keywords
subject: Perception
  topic: keywords
creator: Ibrahim Rashid Al Hosani Al Hosani
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-12-24
publication date: 2024-12-24
starting page: 1
ending page: 12
doi: 10.47363/JMM/2024(6)183

From Clicks to Conversions: Analysis of Traffic Sources in E-Commerce
type: item
description: Over the past years, e-commerce platforms have expanded substantially, providing customers with convenient shopping experiences. To enhance e-commerce websites, it’s essential to grasp user engagement and factors affecting conversion rates. This optimization is achieved by aligning platforms with user expectations, thereby fostering successful online shopping experiences, and contributing to sustained growth in the dynamic digital marketplace. In this paper, we conduct a comprehensive analysis focusing on user interactions, conversion metrics, and the entire user journey within an e-commerce platform. Our exploration spans exit rates and sessions across different devices and browsers, conversion rates for various traffic sources, and the user journey from product details to checkout. Findings suggest a need for targeted improvements in mobile optimization and browser compatibility, indicated by higher exit rates on mobile devices and varying rates on different browsers. The conversion rate analysis emphasizes the varying effectiveness of traffic sources, highlighting the potential of advertised mediums, while identifying areas for improvement in referral and affiliate traffic. Examining the user journey showed potential bottlenecks in the conversion process, the identified gap was between user interest and completed transactions. Our study suggests improving the checkout process strategically to streamline user transactions. These insights provide actionable guidance for businesses seeking to refine their platforms and optimize performance in the ever-evolving landscape of e-commerce.
subject: Articles
  topic: section
subject: User Behavior Analysis
  topic: keywords
subject: Transaction Optimization
  topic: keywords
subject: Conversion Rates
  topic: keywords
subject: Funnel Analysis
  topic: keywords
subject: E-Commerce
  topic: keywords
creator: Amrutha Muralidhar
creator: Yathindra Lakkanna
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-12-30
publication date: 2024-12-30
starting page: 1
ending page: 5
doi: 10.47363/JMM/2024(6)182

The Impact of Education level on MSE’S Financial Performance: A South African Perspective
type: item
description: An analysis of existing finance literature indicates that demographic factors such as education level are possibly among the main determinants of SME owner-managers’ financial literacy which may affect business financial performance. Therefore, an analysis of the level of education of the owner-manager would most likely give an indication of whether increasing education level results in the increase of financial performance of SMEs. Findings of the study reveals that there is a positive relationship between education level of owner-managers and their financial literacy, and ultimately the financial performance of their SMEs.
subject: Articles
  topic: section
subject: Education Level
  topic: keywords
subject: Financial Knowledge
  topic: keywords
subject: Financial Skill
  topic: keywords
subject: Financial Literacy
  topic: keywords
subject: Financial Behaviour
  topic: keywords
subject: Financial Performance
  topic: keywords
creator: VM Msuthwana
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-11-30
publication date: 2024-11-30
starting page: 1
ending page: 7
doi: 10.47363/JMM/2024(6)181

Sporting Diplomacy: The Role of International Players in Enhancing Saudi Arabia’s Nation Branding and International Public Relations (PR) Strategies
type: item
description: This study investigates the role of international player signings in the Saudi Pro League (SPL) as a strategic tool for enhancing Saudi Arabia’s nation branding and international public relations (PR) strategies. The research is grounded in theoretical frameworks including Sporting Diplomacy Theory, Nation Branding Theory, Soft Power Theory, Public Relations Theory, Social Identity Theory, and Global Media and Communication Theories. Through qualitative analysis of global news articles, reviews, and academic sources, the study examines the impact of high-profile international players joining the SPL on Saudi Arabia’s international image and soft power. The findings reveal that the SPL’s international signings have led to increased visibility, media coverage, and social media engagement for both the league and the country. These signings foster cultural exchange, intercultural dialogue, and positive perceptions of Saudi Arabia as a diverse and dynamic nation. Moreover, the study suggests that the use of football and renowned players as cultural ambassadors contributes to Saudi Arabia’s strategic communication goals and nation branding efforts. The research concludes with recommendations for further leveraging the SPL’s international signings to enhance Saudi Arabia’s global image, soft power, and diplomatic relations. The study contributes to the understanding of how sports, particularly football, can serve as an effective tool for nation branding and international PR strategies, offering insights for governments, institutions, and stakeholders seeking to strengthen their global presence.
subject: Articles
  topic: section
subject: International Players
  topic: keywords
subject: Branding
  topic: keywords
subject: International Public Relations
  topic: keywords
creator: Ali Hussain Alawi
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-10-30
publication date: 2024-10-30
starting page: 1
ending page: 5
doi: 10.47363/JMM/2024(6)180

Meta-Analysis of AI Research in Journalism
type: item
description: The use of artificial intelligence tools in newsrooms is revolutionary and controversial as well. Despite the promising opportunities provided by AI to enhance digital journalism practice, it also raises several legal, professional, and ethical considerations. Research about AI in Arab media is a promising area of interest that increasingly attracts scholars. However, there is a need for systematic and purposive growth in future research about AI and media, that considers the socio-cultural and economic contexts of countries and meets the priorities and needs of media organizations. Accordingly, this paper provides researchers with an overview of the main challenges and debates in the field of AI and journalism studies. This study applies a systematic review of a sample of English written studies from 2014 to 2022 about the implications, challenges and considerations of using AI in newsrooms. Based on the analysis, the study proposed a future research agenda about AI and journal
subject: Articles
  topic: section
subject: Robot Journalism
  topic: keywords
subject: Automated Journalism
  topic: keywords
subject: Meta-Analysis Journalism Newsroom Automation
  topic: keywords
creator: Shivani Patel
creator: Kumar Mausam
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-08-30
publication date: 2024-08-30
starting page: 1
ending page: 6
doi: 10.47363/JMM/2024(6)179

Third Father’s Authority in Family Upbringing in Palestinian Society
type: item
description: This study aims to analyze the impact of the third father’s authority on the family upbringing processes of children in the Palestinian community and to evaluate the effect of using technological media on children’s educational and cognitive achievement. Additionally, it examines the influence of the recreational and behavioral content of technological media on children’s behavior and habits and analyzes the impact of technological media on children’s social interactions and social relationships. This study used the descriptive-analytical method, with the study population consisting of all Palestinian children aged between 6-14 years in the West Bank governorates. The study sample comprised 413 children. The results showed a statistically significant impact of the third father’s authority on family upbringing processes in the Palestinian community. The use of technology for educational and cognitive purposes enhances children’s academic and cognitive achievement. Moreover, the recreational and behavioral aspects of technological media have a positive effect on children’s behaviors and provide rich recreational experiences, in addition to improving their social interactions and communication skills. Based on these results, it is recommended to set specific time schedules for technology use, guide children towards beneficial educational content, choose games that promote positive values, and encourage physical and social activities to ensure balanced and healthy development for children.
subject: Articles
  topic: section
subject: Third Father’s Authority
  topic: keywords
subject: Family Upbringing
  topic: keywords
subject: Technological Media
  topic: keywords
subject: Educational Achievement
  topic: keywords
subject: Recreational Impact
  topic: keywords
subject: Behavioral Impact
  topic: keywords
subject: Social Impact
  topic: keywords
creator: Mohammed Issa Abu Kaf
creator: Tawfiq Azat Abu Hadid
rights: Copyright (c) 2025 Journal of Media & Management
date: 2025-12-02
publication date: 2025-12-02
starting page: 1
ending page: 8
doi: 10.47363/JMM/2024(6)172

Results of the Sports Talent Identification test for Management Information Systems: Borneo Sports Talent ID Software Implementation
type: item
description: This research resulted in a data processing system application program for sports talent identification test results aged 11-15 years, which can accelerate the provision of information about the classification of potentially gifted children and recommendations for sports branches based on anthropometric data parameters and biometric data. The sample in the study was 50 students in Samarinda Kota and Samarinda Ulu sub-districts using the cluster area sampling technique. The data collection technique uses a talent identification test battery instrument. In completing this research, the author uses a database-based programming language in the Borneo Sports Talent ID software. The results showed: (1) Borneo Sports Talent ID can be used as a system for processing data on talent identification results effectively and efficiently, (2) Talent classifications were found, namely: 10% of children have potential, 22% of children have sufficient potential, 32% of children have less potential, and 36% of children have no potential, (3) Recommendations for potential sports: volleyball, rowing, soccer, fencing, swimming, gymnastics, and rock climbing, and athletics in running, jumping, and throwing events.
subject: Articles
  topic: section
subject: Management Information System
  topic: keywords
subject: Talent Identification Software
  topic: keywords
subject: Sporting Potential
  topic: keywords
creator: Muhammad Ramli Buhari
creator: Dwi Nugroho Hidayanto
creator: Hasbi Sjamsir
creator: Syamsudduha Syamsudduha
rights: Copyright (c) 2025 Journal of Media & Management
date: 2024-06-15
publication date: 2024-06-15
starting page: 1
ending page: 5
doi: 10.47363/JMM/2024(6)177

The Effect of Positive Thinking Ability and Family Support on the Academic Resilience of Student Working Thesis in the EconomicEducation Study Program FKIP ULM
type: item
description: Academic resilience in tertiary institutions can be interpreted as the ability to deal effectively with challenges, difficulties, and pressure in academic situations. The phenomenon that often occurs in tertiary institutions is that it is not uncommon for a number of students to be able to achieve, go through and complete the stages well, but some are not finished and fail in the process. As a student, the demands are even greater because you are required to be able to show maximum results in the process of implementing learning activities during your study period. This demand can cause various kinds of difficulties experienced by students so that it can affect the formation of identity, social, emotional, physical and academic functions of students. The type of research that will be used is associative quantitative research, namely research that asks the relationship between two or more variables. The relationship used in this study is a causal relationship, the population in this study totaled 73 people from the 2017 and 2018 batches. The sample in this study was 73 taken using total sampling. The results of the study showed that there was a significant positive influence of the ability to think positively on academic resilience with an R2 of 0.552 on academic resilience. This shows that the percentage of the contribution of positive thinking and family support to the academic resilience of students who are working on a thesis in the Economics Education study program FKIP ULM is 55.2%.
subject: Articles
  topic: section
subject: Positive Thinking
  topic: keywords
subject: Family Support
  topic: keywords
subject: Academic Resilience
  topic: keywords
creator: Noor Wiedia Melati
creator: Maulana Rizky
creator: Nor Baseran
rights: Copyright (c) 2025 Journal of Media & Management
date: 2024-06-18
publication date: 2024-06-18
starting page: 1
ending page: 3
doi: 10.47363/JMM/2024(6)178

The Correlation Between Systemic Factors, Citizenship Behaviors, Misbehaviors, and Work Stress in Female Arab Teachers in Israel
type: item
description: The study investigates the correlation among systemic factors including educational system reforms and managerial leadership style, stress levels, and their effects on job performance, work-family balance, and workplace functionality of Arab mothers who are teachers in Israel. However, the study involved 546 Israeli-Arab mothers working as secondary education teachers, who completed questionnaires focusing on conflict expressions, systemic factors, and their effects on work performance indicators. The examination of the results - among others, suggests that the perception of work stress among participants was related to a high level of the two types of conflict as well as to the high prevalence of withdrawal behavior. The second result showed that actively managing was associated with a lower occurrence of withdrawal behavior at all three levels, while also being associated with a higher prevalence of citizenship behavior. On the other hand, workload related to work or family was not a predictor of a higher prevalence of withdrawal behaviors and a low prevalence of citizenship behavior. In an understudied field, the current research presents the multi-factorial complexity of the systemic factors in Arab schools in Israel and their impact on work functioning. The practical outcomes are both organizational and social and they concern both the managers and the family environment of the teachers. The study shows that the manager’s support is a crucial factor in mitigating the Work-family conflict. Thus, it is suggested to encourage school managers’ willingness to give teachers support and a more lenient work environment to help mitigate their work-related stress.
subject: Articles
  topic: section
subject: Arab Woman Leadership
  topic: keywords
subject: Withdrawal Behavior
  topic: keywords
subject: Work Stress
  topic: keywords
subject: Teachers
  topic: keywords
creator: Rodayna Badir
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-05-30
publication date: 2024-05-30
starting page: 1
ending page: 9
doi: 10.47363/JMM/2024(6)170

https://srcpublishers.com/media-management/article/view/3139
type: item
title: The Relationship of Analytical Skills and Information Literacy on Student Learning Outcomes of Economic Education Study Program at the Faculty of Teacher Training and Education, Lambung Mangkurat University
description: This study aims to determine the relationship between analytical skills and information literacy on student learning outcomes of the Economic Education Study Program FKIP ULM. This study used a descriptive method with a quantitative approach, the research sample was taken using a proportionate stratified random sampling technique and obtained 141 samples. Data collection techniques using tests, questionnaires and documentation. The analysis technique uses descriptive analysis and hypothesis testing using the Kendall Tau-B Correlation test and the Kendall W Concordance Coefficient test because the data in this study are not normally distributed. The results showed that: (1) students’ analytical skills were included in the high category, (2) students’ information literacy was included in the medium category, (3) there was a positive relationship between analytical skills and learning outcomes (τ = 0.256; p < 0.05), (4) There is a positive relationship between information literacy and learning outcomes (τ = 0.201; p < 0.05). The results of the Kendall W Concordance Coefficient test show the strength of the relationship of 0.940 which is included in the very strong category. Developing analytical skills and improving information literacy are essential for achieving better learning outcomes. To accomplish this, students must learn effective habits of gathering information, paraphrasing, and creating new knowledge. This ability can help students become more effective learners, leading to improved academic performance and long-term success.
subject: Articles
  topic: section
subject: Analytical Skills
  topic: keywords
subject: Information Literacy
  topic: keywords
subject: Learning Outcome
  topic: keywords
creator: Suratno Martodiryo
creator: Muchammad Hadiyanto
creator: Monry FNG Ratumbuysang
creator: Mahmudah Hasanah
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-05-30
publication date: 2024-05-30
starting page: 1
ending page: 4
doi: 10.47363/JMM/2024(6)171

Using the Lego Robot in Programming
type: item
description: A computer is a device that allows us to solve a wide variety of problems: from the simplest calculation to controlling a space rocket. But how can we get a computer to do all of the above?. By writing appropriate programs for it. A program is nothing but a sequence of instructions to solve a particular problem. The computer executes the programs that we write for it. The word programming refers to the activity of writing programs. Due to the prevalence of computers and computing devices, programming is one of the key skills today. In programming, we come across different principles: conditional statements, loops, event statements and various expressions. Learning these can be very tiring and difficult for some. Since most of the students have already encountered playing with Lego blocks while growing up, we decided to try to learn the basic principles by programming LEGO robots. First, we assembled a LEGO robot that will move (vehicle, animal, etc.). We attached some sensors to it (light sensor, touch sensor, ultrasonic sensor, etc.) with which we added intelligence to the robot. Then, using the LEGO robot programming software, we wrote a program that allowed the robot to move in certain situations (when touched, at a certain distance from an obstacle, in certain light, etc.). We used basic principles in the program and thus learned the basic principles of programming.
subject: Articles
  topic: section
subject: Algorithm
  topic: keywords
subject: Flowchart
  topic: keywords
subject: Lego
  topic: keywords
subject: Program
  topic: keywords
subject: Programming
  topic: keywords
subject: Robot
  topic: keywords
creator: Gorazd Gec
rights: Copyright (c) 2024 Journal of Media & Management
date: 2024-04-18
publication date: 2024-04-18
starting page: 1
ending page: 4
doi: 10.47363/JMM/2024(6)176