Implementing Artificial Intelligence for Sustainable Resource Management in the Hospitality Sector of Southeast Nigeria

Authors

  • Kekeocha Mary Ezinne Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Author
  • Obijiaku Chimamkpa Promise Department of Supply Chain Management, Federal University of Technology Owerri (FUTO) Author
  • Ugwu Kelechi Enyinna Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Author
  • Okoro Ruth Chikwado Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Author
  • Nwarata Bethel Chinasa Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Author

DOI:

https://doi.org/10.47363/JBRR/2025(2)105

Keywords:

Artificial Intelligence, Sustainable Development, Alexa, Capacity Building

Abstract

This study explored the influence of artificial intelligence on the sustainable development of the hospitality sector in Southeast, Nigeria. Specifically, the study determined the influence of Alexa software on community engagement in the hospitality sector in Southeast, Nigeria. Also, it ascertained the influence of chatbot applications on capacity building of the hospitality sector in Southeast, Nigeria. The study is anchored on the Fourth Industrial Revolution (4IR) theory by Klaus Schwab in 2016. The study employed descriptive survey research design and random sampling probability techniques. The population of the study was 304. Hypotheses were tested with Pearson Product Moment Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS, version 27). Research hypothesis one indicates that the use of Alexa software positively impacts community engagement of the hospitality sector in Southeast, Nigeria. The Pearson correlation result is confirmed when r = 0.782, n = 304, and the p-value of 0.000 (p<0.05). Hypothesis two revealed that the use of chatbot applications positively influences capacity building of the hospitality sector in Southeast, Nigeria. The Pearson correlation result is confirmed when r = 0.923, n = 304, and the p-value of 0.000 (p<0.05). The study concluded that artificial intelligence positively influences the sustainable development of the hospitality sector in Southeast, Nigeria. The study recommended that the hospitality sector in Southeast, Nigeria, needs to leverage chatbot technology to support and enhance capacity-building initiatives, leading to improved skills and performance. Also, the government needs to prioritize the design and development of user-friendly and interactive technologies to enhance community engagement and participation of the hospitality industries sector in Southeast, Nigeria.

Author Biographies

  • Kekeocha Mary Ezinne, Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

    Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

  • Obijiaku Chimamkpa Promise, Department of Supply Chain Management, Federal University of Technology Owerri (FUTO)

    Department of Supply Chain Management, Federal University of Technology Owerri (FUTO)

  • Ugwu Kelechi Enyinna, Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

    Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

  • Okoro Ruth Chikwado, Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

    Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

  • Nwarata Bethel Chinasa, Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

    Department of Business Administration, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

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Published

2025-05-25

Issue

Vol. 2 No. 1 (2025): Volume 2 Issue 1

Section

Articles