The Commercialization of Cuban Medical Services in PrimaryHealth Care
DOI:
https://doi.org/10.47363/JCET/2024(5)143Keywords:
Marketing, Health Services, Primary Care, StrategyAbstract
Introduction: The activity of the health sector and its exports require a comprehensive and systemic approach. Cuba has resources that affect the growth of health tourism. Marketing the services that are carried out every day in Primary Health Care is not integrated into the work system of its professionals.
Objective: Implement a strategy for the commercialization of Cuban Medical Services from Primary Health Care.
Methods: An intervention study with a single study group was carried out between July 2022 and June 2023, in the municipality of Trinidad, Sancti Spíritus province. 90 participants were included. Qualitative and quantitative research techniques and procedures were integrated. The feasibility test was applied to reach a consensus among the specialists consulted.
Results: the female sex predominated. Before applying the strategy, the level of information was 100% inadequate, and then it went to a 98.88% adequate level of information. The applied strategy solves the essential problems of the investigation. The opinion of the specialists was in favor of the applicability of the strategy.
Conclusions: The strategy introduced positive modifications in the knowledge of those included in the study. It was considered very appropriate by the specialists consulted, so its application is viable.
