Adaptation of Business Models in Innovative Startups: An Empirical Analysis within the LA START UP STATION Incubator

Authors

  • Sara Ousghir Governance and Organizational Performance Laboratory (IGPO), Chouaib Douakkali University, El Jadida, Morocco Author

DOI:

https://doi.org/10.47363/JESMR/2025(6)322

Keywords:

Business Model, Startup, Innovation, Adaptation, Lean Startup, Effectuation, Design Thinking

Abstract

This article examines how innovative startups adapt their business models in an environment marked by high uncertainty. Based on a case study conducted with companies supported by the LA START UP STATION incubator, the analysis highlights an iterative adjustment process relying on approaches such as Lean Startup, Effectuation, and Design Thinking. The results emphasize the importance of experimentation, market feedback, and strategic flexibility to ensure product-market fit.

Author Biography

  • Sara Ousghir, Governance and Organizational Performance Laboratory (IGPO), Chouaib Douakkali University, El Jadida, Morocco

    Governance and Organizational Performance Laboratory (IGPO), Chouaib Douakkali University, El Jadida, Morocco

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Published

2025-09-12

Issue

Vol. 6 No. 9 (2025): Volume 6 Issue 9

Section

Articles