Designing Financial Fitness Smartphone App: A Case Study

Abstract

This paper presents a case study on the “Financial Fitness Smartphone App,” designed to enhance financial literacy in India. It addresses the low financial literacy rates among adults and leverages the widespread use of smartphones. The study involves research with stakeholders and potential users to identify needs like digitalized learning and accessible expertise. The app incorporates features inspired by platforms like Quora, YouTube, and WhatsApp, focusing on user-friendly design and varied learning formats. The paper concludes with future plans for refining the app through further development and usability studies.