The Effect of Emerging Green Market on Green Entrepreneurship and Sustainable Development: A Study on Bangladeshi Companies

Abstract

Purpose: This study investigates the relationship between the green market, green entrepreneurship, and sustainable development. The purpose of the research is to explore how the emergence of the green market influences green entrepreneurship and contributes to sustainable development. The study aims to provide valuable insights for policymakers, entrepreneurs, and stakeholders interested in promoting sustainability.

Method: The study employs a quantitative research approach. Data is collected through surveys distributed to participants. The research instrument used in the study is assessed for reliability and validity through Cronbach’s alpha, composite reliability, and average variance extracted tests. The data is then analyzed using regression analysis to test the hypotheses and determine the relationships between the variables.

Findings: The results of the study demonstrate that the emergence of the green market has a positive impact on green entrepreneurship and sustainable development. Factors such as consumer awareness, green product design, green supply chain, and green production significantly influence green entrepreneurship. These findings highlight the potential of the green market to drive economic growth while addressing environmental concerns.

Originality: This research contributes to the existing body of knowledge by providing empirical evidence on the relationship between the green market, green entrepreneurship, and sustainable development. The study offers a comprehensive analysis of the variables involved and explores their interdependencies. Overall, this study highlights the importance of the green market in driving green entrepreneurship and promoting sustainable development.