Knowledge of Consumers Regarding Certification Marks of Food Products and Awareness about Prevention of Food Adulteration Act

Authors

  • Bhavna Gupta Research scholar in Dept of Home Management, M.S.University of Baroda, Vadodara Author
  • V Vijaya Lakshmi Professor & Head, Dept of Resource Management & Consumer Sciences, College of Community Science, Hyderabad Author

DOI:

https://doi.org/10.47363/JBBR/2023(5)162

Keywords:

Food Adulteration Act, Knowledge of Consumers

Abstract

Consumer is the king in an economy and a sovereign. But in reality he/she is a sovereign without sovereignty (Wasu, 1987) because at present consumer is being bombarded with glamorous images, products and ideas of a good life. It is hard for the consumer to decide what to buy and where to draw line. The picture presented to him is fuzzy and fantasies world, which is propagating unlimited and untempered consumption. It is also the age of rapid technological and scientific advances, the consumer is hard put to discern what favours him and what puts him at risk. With such factors working against consumer interests, it is up to the consumers to equip themselves with knowledge of standardized products and keep pace with developments that affect their world.

Author Biographies

  • Bhavna Gupta, Research scholar in Dept of Home Management, M.S.University of Baroda, Vadodara

    Bhavna Gupta, Research scholar in Dept of Home Management, M.S.University of Baroda, Vadodara

  • V Vijaya Lakshmi, Professor & Head, Dept of Resource Management & Consumer Sciences, College of Community Science, Hyderabad

    V Vijaya Lakshmi, Professor & Head, Dept of Resource Management & Consumer Sciences, College of Community Science, Hyderabad

Downloads

Published

2023-10-31

Issue

Vol. 5 No. 4 (2023): Volume 5 Issue 4

Section

Articles