Upcycled Food Practices among Indian Household and Consumers: A Selective Study of Delhi NCR

Abstract

Over one third of the food produce globally is being wasted. Upcycling foods is a promising approach which involves transforming edible food waste into new consumable products. While upcycling has significant potential, there is a notable lack of research on consumer attitudes and awareness towards upcycled foods in India. This study aims to address this gap by examining the perceptions and acceptance of upcycled food products among Indian consumers, specifically those in the Delhi NCR region. The study surveyed 361 respondents to gauge their awareness and attitudes towards upcycled foods. The results revealed that 46% of respondents had previously heard of ‘upcycled foods,’ while 65.5% were aware of the concept of upcycling at the household level. Factors influencing their opinions about upcycled foods were examined, along with potential barriers to acceptance. The primary concerns identified were related to health and safety implications and a lack of trust in the ingredients or production processes. The research highlighted the importance of consumer education in promoting the acceptance of upcycled foods. Many respondents showed a willingness to try upcycled foods if available at local grocery stores or restaurants, and some were even willing to pay a premium for these products. However, concerns about taste and quality were significant barriers that need to be addressed to increase consumer acceptance.